Get Money with Adsense

June 29th, 2009

Contrary to what most people think you do not need a website to make money with adsense. Having a website does enhance your options and increases the amount of money you make it with. If you do not own a website you can write articles on other websites and earn money that way.

If you own a website you can earn money from adsense in a variety of different ways. Google is very innovative in its ways to squeeze the most money out of their adsense program. You can place the ads on content pages, feeds, parked domains, mobile content, and through a search engine on your own website(that Google will make for you).

A large percentage of website owners are article publishers on the internet prefer to make money with adsense than almost any other program. The program has been a huge success every since it first launced in 2003. There are many reasons for its huge success for Google and Publishers alike.

The biggest reason for its success is how easy it is to use. It is free to join and easy to create the ads. You get to easily pick out any type of ads you want customizing color, size, type, and font sizes. Once you have customized you ad all you have to do is copy and paste a code google gives you onto your web pages. Within 10 minutes google searches its entire database of advertisers and delivers the most targeted ads.

Source : http://www.myincomespot.com

Backup Wordpress Database

June 29th, 2009

If you don’t backup your wordpress blog and your database becomes corrupted or your server crashes you can say bye bye to most of your blog posts.

One day while trying to modify my blog I misconfigured some features and accidently deleted the wordpress database.

The manual way:

- Go to your Wordpress Dashbord.

- Click on Manage

- Click on Export

- Follow the instructions to download an XML file which will contain your posts, comments, custom fields and categories. It is possible to select other tables to backup. You can then reimport this file to restore your blog database when needed.

How to backup wordpress the easy way?

Simply use a a wordpress backup plugin.

I am using on this blog a plugin that does a wordpress database backup.

This plugin gives two choices either it does a backup to your server in a directory /wp-content/backup-*/ for you to download later. You may have to set permissions the permissions of this directory to 777.

Or the plugin can email the backup to an address that you specify. It is good practice to check the zip file to make sure that the database was actualy backed up and the file is not corrupted. When the database file is emailed to you the file is deleted from the server.

Source : http://www.myzury.com

How To Increase Your Business

June 29th, 2009

Do it for FREE! All businesses whether they are fresh start ups or a century old can all benefit form free web promotion. Truthfully not everyone has the budget to mount a million dollar advertising campaign. Most businesses, especially those that are web based find that a large part of their overall budget is spent on advertising. Free web promotion can save companies a lot of money. Press Releases The best way to gain free web promotion is through the use of press releases, which highlight upcoming news, events and headlines regarding your company. In order to write an effective press release, your business must be involved in something noteworthy. Whether it be a contest, a grand opening, a special sale or other event, a press release is the perfect way to advertise your business happenings for free. Submit Your Press Release Everwhere There are a number of press release submission websites, which allow business owners to submit their news for free. In addition, submitting your press release to newspaper and magazine editors may increase your chances of being published both online and in print. Before sending a press release, which should be no more than one page in length, make sure that your name, mailing address and telephone number is included at the top of the page. Many editors require that contact information be present before they will even consider publishing a press release. The reasoning behind this is to confirm the identity of the person submitting the news. Keywords and Search Engines Web promotion can perhaps best be utilized through successful positioning on internet search engines. By making sure that your website content is rich with information, links and updated information, search engines will be more likely to position your site among the top ranks. In addition, a descriptive website will also find it’s way to the top. For example, if your business deals with collectibles, make sure that your content is rich in keywords dealing with collectibles and the product line that you offer. Avoid stuffing keywords, but make sure that your website clearly indicates it’s subject matter. Article Marketing One of the best avenues for web promotion is through article marketing. While many website owners are still somewhat unfamiliar with this approach, others are cashing in on a surge of traffic generated from properly marketing their articles. The key to successful web promotion via article marketing is to write an informative article that everyone will want to read. At the bottom of the article, include a brief paragraph featuring your name, the name of your business and a website address. The next step is to submit your article to as many article directories as possible. The more exposure, the better. As other webmasters log on to article directories in search of content for their website, they may select your article to be featured on their site. The more webmasters that feature your work, the more free web promotion your business will receive. There are a number of ways to acquire paid marketing opportunities and an equal, or greater, number of ways to get free web promotion. If done correctly, web promotion doesn’t have to empty the entire expense account. Save money do it the free way.

Source : http://www.myzury.com

Links SEO Tips

June 29th, 2009

Optimizing any web page involves both on-page and off-page optimization. Whereas on-page optimization emphasizes the use of carefully selected keywords to write a web page, off-page optimization is all about building links to the web page from other web pages as well as other websites. The leading search engines’ ranking algorithms have placed much importance on links that it is not possible to achieve a high-ranking based solely on competitive keywords.

Links Links and more Links

There are two basic types of links used in websites. One is the navigational link which connects pages within a site. The other one is the hypertext link which offer parenthetical material, footnotes, digression or parallel themes that can serve to provide relevant information in relation to the main content of the page. Both types of links however, can be disruptive or problematic in the overall site design when not used in its proper context.

Links can distract attention especially if a paragraph or text is filled up with invitations to readers to proceed to other pages or sites. This threatens the smooth flow of content as readers jump from one page or site to another. The context of information can entirely be altered as readers find themselves in an unrelated territory without the benefit of any introduction or proper explanation.

The primary purpose of having links is the reinforcement of an author’s original message by providing a choice of connected materials. Links should be geared towards pointing to other resources within the site which uses related texts or visuals. A reader should be made clearly aware when he/she leaves one website and enters another through a link.

Good hypertext linking aims to maintain a site’s contact with its readers. A simple link will usually work within a single browser window where the original content disappears substituted by the linked page. This can be avoided by adding the TARGET = “blank” argument to link tags (this is deprecated and not xhtml compliant). Through this, the linked page will appear in a new browser window in front of the original one which allows the reader to access the new material without losing visual contact with the original site. The use of frames is another way to maintain narrative and design context. Frames can be used to split the browser screen between site navigation and the material intended to be brought out.

Website navigational links can be provided through plain text links, JavaScript links, PHP links or graphical links. Plain text links are the easiest to implement and its use is recommended even if other link types are being used as a main navigational structure. All search engines are able to follow them although it can be very difficult to maintain them for websites that have more than 50 pages. Providing careful attention to website design can address problems associated with this. JavaScript navigation is used to build complex drop down menus for large websites. It offers the advantage of an almost effortless change procedure once it is implemented but it requires more knowledge and expertise to implement. However, this type of link is not followed by search engines hence the pages referenced by the said links may not be indexed without some other form of navigation provided.

Linking in Relation to Usability

Usability is the ability to successfully and confidently learn or complete a task with a reasonable amount of comfort provided to the end user. Usability in the eyes of a website designer or application developer is being able to design and build websites that can be understood and easy to use in accomplishing a task. It is essentially about meeting the needs of customers and anticipating their other needs to help them reach their goal through a website that is true to its own goal of providing the right information or at least access to it.

A usable website stands to reap the benefits of conversion and customer satisfaction. A website should be able to tell the reader what it is all about, what product or services are being offered and what procedural steps are being taken that will earn the trust of customers. Most importantly, it should be able to meet the needs of both humans as well as search engines. Both are intent on understanding a web page, knowing how to get to the next relevant page and being able to find that all important link. The information structure of a website should be construed in a way that would enhance the speed and understanding of it.

The priority of SEOs is to get clients’ web pages into search engines and directories as well as to have them ranked good enough to be found by end users. Marketing and usability should come hand in hand so that the site owner does not only have prime spots in search engines but also customer conversion as well. The ultimate challenge of any website developer is to be able to ultimately build sites for people and not for search engines only.

A link has two ends – the source anchor and the destination anchor. The term link however, usually refers to the source anchor while the destination anchor is called the link target. The most common link target is a URL (Uniform Resource Locator) used in the World Wide Web which can refer to a document such as a web page, other resource or to a position in a web page which is achieved by means of an HTML element.

Hyperlinks are usually displayed in a web browser by some distinguishing way such as a different color, font or style. The usage of a mouse cursor changing into a hand motif may also indicate a link in a graphical user interface. Links in most graphical web browsers are displayed as underlined blue text when not cached and underlined purple text when cached.

Having the right link in the right place at the right time and page is the dream of any website owner. Most pages have some type of main navigation to access major categories within the site. Another set of links pointing to things like a privacy policy may also be seen. Many sites use secondary navigation on pages within sections of the site. A different section may provide a different set of links in the secondary navigation which can be very helpful to users and search engines. The navigational links are often seen in a content-rich area on a page. It is very common to see links embedded within the text in the content area of web pages which is very advantageous from a search engine optimization point of view. One of the existing dangers of this practice is when these links are missed due to the reader’s natural tendency to just scan the pages due to time constraints. Embedded links should be placed within the content in a way that they can easily be seen. Having too many can make it very difficult to read the text on a page. Confine these kinds of links to the most important and outstanding links. The rest of the links can be placed in other critical parts of the page.

Add the rel=”nofollow” tag to links which lead to your contact, about and other pages which do not need Google juice.

Source : http://www.myzury.com/

Creating Website that Sell

June 29th, 2009

Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is then essential to your success. Provide a memorable experience and customers are sure to return time and time again. Let’s take a look at five keys to creating a website that sells.

Key #1 Make your website interactive.

As the internet continues to grow and evolve it’s becoming more important to create a community around your business. To accomplish this you want to engage your visitors and customers. This can be accomplished a number of ways. You can:

* Provide a forum
* Post surveys or polls
* Enable visitors and customers to review or rank items. For example a “How valuable was this article?” question and a scale of 1 to 5 stars or a ranking from 1-10.
* Offer a blog and inspire comments and feedback
* Host contests and sweepstakes
* Publish video and audio content as well as written content. This gives users another way to access you and your personality.

Key #2 Make sure your website provides value.

People go online for a number of reasons. They go online to research a potential purchase, to seek solutions for a problem they’re having and to be entertained. If your website provides all three; products, information, and entertainment then you’re in tip top shape. The good news is your content can provide both the information and the entertainment and when written well, can also inspire purchases. Here are a few ideas to provide value for your customers and prospects:

* How to articles, videos, and audio
* Tips articles, videos, and audio
* Case studies
* Workbooks and reports
* Interviews with experts
* Product reviews

Key #3 Make sure your website is easy to navigate.

It takes a visitor about 20 seconds to make a decision about whether they’re going to stay on your website or click away. If your site is laid out nicely, with products and services, information, prices, FAQs, and content easy to find then people are more likely to hang out – the longer they stay on your site the more likely they are to make a purchase or to return again.

To make your site easy to navigate consider:
* Keeping your site simple.
* Keep your pages uniform with the same options and appearance.
* If you have a lot of content, great! Use drop down menus and organize your content by topic for easier access.
* Offer a search function where users can search for products, services, or content topics quickly and easily.
* Provide a way for users to easily go back to previous pages. A back key is an option however if every page has the same options and drop down menus, including the ability to quickly return to the home page, a visitor will always be able to find what they need.
* Test your website’s appearance on different browsers to make sure every visitor has a good experience.

Key #4 Make your website easy on the eyes.

Ever visit a website and the text was so small or the colors so incompatible that you couldn’t read a word? Readability is critical to a selling website. Make sure:

* Your colors are easy on the eyes,
* Your graphics aren’t distracting
* And keep formatting like underlining, bold and italics to a minimum.
* Spacing between sentences and paragraphs is adequate
* Font size is large enough for people to read and font is easy to read

Key #5 Give them a soft sell.

People expect to be sold to and they’re looking for it – they’re wary. Instead of hitting website visitors with a hard sell, provide information, solve their problems and show them the benefits of your products or services. They’ll be much more receptive and appreciative.

Creating a website that sells requires a structured approach and a desire to create the best experience possible for your visitors. Once you’ve created your website, consider testing it and asking associates, friends and family for their opinion.

Source : http://www.myzury.com/